They used to be around $399, Amazon has the Sony BDP-S300 Blu-ray player for $229, and some models from Philips, Insignia, Magnavox, and Sylvania are expected to drop down to $249.
Looks like the slashing prices (like the iphone) trend is starting to kick in, it's probably due to how our economy is now.

True Religion
Stila
A-Z Collection
Just got a new 1080p (yes, owning my geekdom) Vizio flatscreen. Loving it and it has such a fantastic pic quality I think a blu-ray is my next step. Who needs to go out to movies - especially when they are 15 bucks!! I think the economy is def going to affect prices on higher end stuff like this.
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